Persuasion: Social Influence and Compliance Gaining
by Robert H. Gass
Title:
Persuasion: Social Influence and Compliance Gaining
Author:
Robert H. Gass
Edited by:
John S. Seiter
Format:
Paperback
Number of pages:
510 pages, 5 Tables, color; 10 Line drawings, color; 56 Halftones, color; 66 Illustrations, color
Publisher:
Taylor & Francis Ltd (Sales)
ISBN-13:
9781032819716
EAN:
9781032819716
Classifications:
Interdisciplinary studies
Weight (g):
1210
Dimensions (mm):
178 x 253 x 27
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£117.59
1 copies in stock
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Description
The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts. It is an ideal textbook for courses on persuasion in communication, psychology, advertising and more.
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