Brand Activism: Advertising and the Ethics of Visibility
by Marco Scalvini
Title:
Brand Activism: Advertising and the Ethics of Visibility
Author:
Marco Scalvini
Series (if any):
Routledge Critical Advertising Studies
Format:
Hardback
Number of pages:
118 pages, 1 Tables, black and white
Publisher:
Taylor & Francis Ltd (Sales)
ISBN-13:
9780367616618
EAN:
9780367616618
Classifications:
Interdisciplinary studies
Weight (g):
368
Dimensions (mm):
143 x 223 x 14
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£63.59
1 copies in stock
Qty
Description
This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.
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