African Luxury Branding: From Soft Power to Queer Futures
by Mehita Iqani
Title:
African Luxury Branding: From Soft Power to Queer Futures
Author:
Mehita Iqani
Series (if any):
Routledge Critical Advertising Studies
Format:
Paperback
Number of pages:
122 pages, 14 Halftones, black and white; 14 Illustrations, black and white
Publisher:
Taylor & Francis Ltd (Sales)
ISBN-13:
9781032129624
EAN:
9781032129624
Classifications:
Interdisciplinary studies
Weight (g):
300
Dimensions (mm):
214 x 139 x 10
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£25.19
1 copies in stock
Qty
Description
Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.
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