Writing creatively for work or study : Easy techniques to engage your readers

A unique guide featuring tips for improving your professional writing through creative formats and techniques. Workplace writing doesn't have to be dull. In fact, there's evidence that more creative approaches can capture a reader's interest and increase the accessibility, comprehension and memorability of the most everyday documents.Writing creatively for work or study shows you how to apply formats and techniques from creative writing to professional communication. Whether you're creating a business plan, a sales report or terms and conditions, simple principles such as establishing tension, using sensory language and employing well-chosen metaphors can engage a reader's emotions, turning a drab piece of prose into something memorable. At the more inventive end of the scale, documents in the form of novels, comic books or even film scripts can have a dramatic impact and ensure your work makes a lasting impression.Featuring a wealth of real-life examples, plus exercises to help you develop your skills, Writing creatively for work or study proves that writing for work can also be fun.