Visual Marketing: A Practical Guide to the Science of Branding & Retailing
by Barbara E. Kahn
Title:
Visual Marketing: A Practical Guide to the Science of Branding & Retailing
Author:
Barbara E. Kahn
Edited by:
Elizabeth N. Johnson
Format:
Paperback
Number of pages:
170 pages, 3 Line drawings, black and white; 14 Halftones, color; 2 Halftones, black and white; 14 I
Publisher:
Taylor & Francis Ltd (Sales)
ISBN-13:
9781032731322
EAN:
9781032731322
Classifications:
Interdisciplinary studies
Weight (g):
374
Dimensions (mm):
233 x 156 x 12
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£50.39
3 copies in stock
Qty
Description
Visual Marketing analyses the digital transformation taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts.
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