Unpacking Creativity
by Paula Pérez Sobrino
Title:
Unpacking Creativity
Author:
Paula Pérez Sobrino
Edited by:
Jeannette Littlemore
Format:
Paperback
Number of pages:
321 pages, Worked examples or Exercises
Publisher:
Cambridge University Press
ISBN-13:
9781108461863
EAN:
9781108461863
Classifications:
Linguistics
Weight (g):
582
Dimensions (mm):
152 x 229 x 20
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£31.19
1 copies in stock
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Description
Drawing on the results of empirical research across a number of authentic advertisements from around the world, this book presents a comprehensive analysis of the persuasive power of figurative communication in advertising, and explores their impact on comprehension, effectiveness, appreciation and arousal of emotion in multicultural audiences.
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