Theory of the Gimmick
by Sianne Ngai
Title:
Theory of the Gimmick
Author:
Sianne Ngai
Format:
Paperback
Number of pages:
416 pages, 38 photos, 4 illus.
Publisher:
Harvard University Press
ISBN-13:
9780674278745
EAN:
9780674278745
Publication Date:
06/12/2022
Classifications:
Literature: history and criticism
Weight (g):
664
Dimensions (mm):
157 x 236 x 31
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£20.05
3 copies in stock
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Description
Acclaimed critic Sianne Ngai theorizes the gimmick as an aesthetic category reflecting the fundamental laws of capitalism. Gimmicks make promises of saving labor and increasing value that we distrust but also find attractive. Exploring the use of this form, Ngai shows how its aesthetic dissatisfactions reflect deeper anxieties about capitalism.
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