Sustainable Marketing of Transformative Heritage Tourism
Title:
Sustainable Marketing of Transformative Heritage Tourism
Author:
Format:
Paperback
Number of pages:
250 pages, 17 Tables, black and white; 8 Line drawings, black and white; 5 Halftones, black and whit
Publisher:
Taylor & Francis Ltd (Sales)
ISBN-13:
9781032386683
EAN:
9781032386683
Classifications:
Museology & heritage studies
Weight (g):
540
Dimensions (mm):
233 x 155 x 18
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£46.79
3 copies in stock
Qty
Description
This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.
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