Strategic Media Planning and Buying: Integration of Traditional and Digital Media
by Basant Rathore
Title:
Strategic Media Planning and Buying: Integration of Traditional and Digital Media
Author:
Basant Rathore
Format:
Paperback
Number of pages:
420 pages, 77 Tables, black and white; 65 Line drawings, black and white; 14 Halftones, black and wh
Publisher:
Taylor & Francis Ltd (Sales)
ISBN-13:
9781032724577
EAN:
9781032724577
Classifications:
Interdisciplinary studies
Weight (g):
784
Dimensions (mm):
156 x 234 x 26
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£50.39
2 copies in stock
Qty
Description
This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.
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