Strategic CEO Communication
by Yeunjae Lee
Title:
Strategic CEO Communication
Author:
Yeunjae Lee
Edited by:
Cen (April) Yue
Format:
Paperback
Number of pages:
180 pages, 1 Line drawings, black and white; 1 Illustrations, black and white
Publisher:
Taylor & Francis Ltd (Sales)
ISBN-13:
9781032725543
EAN:
9781032725543
Classifications:
Interdisciplinary studies
Weight (g):
398
Dimensions (mm):
151 x 230 x 14
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£50.39
2 copies in stock
Qty
Description
This book shows how CEOs can communicate strategically, ethically, and effectively with external and internal stakeholders. It is ideal for advanced students in programs related to public relations and communication or corporate leaders seeking research-informed guidance on effective communication for strategic success.
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