Social Media Measurement and Management: Entrepreneurial Digital Analytics
by Jeremy Harris Lipschultz
Title:
Social Media Measurement and Management: Entrepreneurial Digital Analytics
Author:
Jeremy Harris Lipschultz
Format:
Paperback
Number of pages:
308 pages, 14 Tables, black and white; 1 Line drawings, black and white; 57 Halftones, black and whi
Publisher:
Taylor & Francis Ltd (Sales)
ISBN-13:
9781032247861
EAN:
9781032247861
Classifications:
Interdisciplinary studies
Weight (g):
732
Dimensions (mm):
191 x 253 x 24
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£55.19
3 copies in stock
Qty
Description
This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.
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