SAGE Handbook of Social Media Marketing
Title:
SAGE Handbook of Social Media Marketing
Author:
Edited by:
Tuten, Tracy L.
Format:
Hardback
Number of pages:
552 pages
Publisher:
SAGE Publications Ltd
ISBN-13:
9781529743784
EAN:
9781529743784
Publication Date:
27/06/2022
Classifications:
Encyclopaedias and reference works
Weight (g):
1256
Dimensions (mm):
181 x 252 x 36
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£158.40
2 copies in stock
Qty
Description
This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales.
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