Qualitative Research in Marketing and Management: Doing Interpretive Research Projects
by Chris Hackley
Title:
Qualitative Research in Marketing and Management: Doing Interpretive Research Projects
Author:
Chris Hackley
Format:
Paperback
Number of pages:
304 pages, 2 Tables, black and white; 34 Line drawings, black and white; 34 Illustrations, black and
Publisher:
Taylor & Francis Ltd (Sales)
ISBN-13:
9781032557809
EAN:
9781032557809
Classifications:
Research and information: general
Weight (g):
592
Dimensions (mm):
153 x 235 x 22
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£57.59
2 copies in stock
Qty
Description
This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.
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