Qualitative Methods in Business Research
by Anne Kovalainen
Title:
Qualitative Methods in Business Research
Author:
Anne Kovalainen
Series (if any):
Introducing Qualitative Methods Series
Format:
Paperback
Number of pages:
376 pages
Publisher:
SAGE Publications Ltd
ISBN-13:
9781446273395
EAN:
9781446273395
Publication Date:
26/11/2015
Classifications:
Research and information: general
Weight (g):
762
Dimensions (mm):
172 x 242 x 21
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£75.59
2 copies in stock
Qty
Description
Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.
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