Project Marketing: A Practical Approach
by Milind Trivikram Phadtare
Title:
Project Marketing: A Practical Approach
Author:
Milind Trivikram Phadtare
Format:
Paperback
Number of pages:
104 pages, 4 Tables, black and white; 4 Line drawings, black and white; 26 Halftones, black and whit
Publisher:
Taylor & Francis Ltd (Sales)
ISBN-13:
9780367350918
EAN:
9780367350918
Classifications:
Interdisciplinary studies
Weight (g):
310
Dimensions (mm):
232 x 154 x 9
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£38.99
1 copies in stock
Qty
Description
This book is a comprehensive and practical guide to project marketing—a crucial aspect of businesses worldwide. Drawing on extant marketing their, it provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.
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