Principles of Strategic Communication
by Derina Holtzhausen
Title:
Principles of Strategic Communication
Author:
Derina Holtzhausen
Edited by:
Jami Fullerton
Format:
Paperback
Number of pages:
360 pages, 5 Tables, color; 37 Line drawings, color; 59 Halftones, color; 96 Illustrations, color
Publisher:
Taylor & Francis Ltd (Sales)
ISBN-13:
9781032626284
EAN:
9781032626284
Classifications:
Interdisciplinary studies
Weight (g):
840
Dimensions (mm):
254 x 177 x 25
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£75.59
5 copies in stock
Qty
Description
This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making.
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