
Popularizing Science in the Digital Era: A Multimodal Genre Perspective on TED Talk Videos
by Sichen Xia
Title:
Popularizing Science in the Digital Era: A Multimodal Genre Perspective on TED Talk Videos
Author:
Sichen Xia
Series (if any):
Routledge Studies in Multimodality
Format:
Paperback
Number of pages:
160 pages, 6 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black and
Publisher:
Taylor & Francis Ltd (Sales)
ISBN-13:
9781032263656
EAN:
9781032263656
Classifications:
Language: reference and general
Weight (g):
372
Dimensions (mm):
149 x 230 x 11
Publication Country:
United Kingdom
Language:
English
Condition:
New
Description
This book offers a comprehensive overview of TED talks as a digital-multimodal video genre, exploring the ways in which myriad rhetorical, structural, digital, and multimodal resources are used to communicate scientific knowledge to lay audiences.













