Persuasive Message Design
by Nancy Grant Harrington
Title:
Persuasive Message Design
Author:
Nancy Grant Harrington
Edited by:
Katharine J. Head
Format:
Paperback
Number of pages:
310 pages, 10 Tables, black and white; 1 Line drawings, black and white; 5 Halftones, black and whit
Publisher:
Taylor & Francis Ltd (Sales)
ISBN-13:
9781032588278
EAN:
9781032588278
Classifications:
Interdisciplinary studies
Weight (g):
685.63
Dimensions (mm):
254 x 178
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£57.59
2 copies in stock
Qty
Description
This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. It is ideal for social science researchers and practitioners who design campaigns and interventions to promote behavior change.
Books under Interdisciplinary studies
MODERN STRATEGY P
GRAY
£71.99
Effortless Action: Wu-Wei as Conceptual Metaphor and Spiritual Ideal in Early China
Edward Slingerland
£33.74
1988 Lectures and Memoirs
The British Academy
£156.75
Yalta
S. M. Plokhy
£9.07
Why Africa is poor
Greg Mills
£10.72
Causes and Effects of 20th Century Wars: IB History Print and Online Pack: Oxford IB Diploma Programme
David Smith
£75.22
Politics in the Developing World
£65.99
Economic Development: What Everyone Needs to Know
Marcelo Giugale
£9.07
We Are the Voice of the Grass: Interfaith Peace Activism in Northern Uganda
David A. Hoekema
£30.22
World's Most Prestigious Prize
Geir (Former Director of the Norwegian Nobel Institute Lundestad
£18.14