Perspectives in Marketing, Innovation and Strategy
by Taylor & Francis Ltd (Sales)
Title:
Perspectives in Marketing, Innovation and Strategy
Author:
Taylor & Francis Ltd (Sales)
Series (if any):
Contemporary Management Practices
Format:
Paperback
Number of pages:
254 pages, 101 Tables, black and white; 40 Line drawings, black and white; 40 Illustrations, black a
Publisher:
Taylor & Francis Ltd (Sales)
ISBN-13:
9781032574868
EAN:
9781032574868
Classifications:
Interdisciplinary studies
Weight (g):
570
Dimensions (mm):
232 x 157 x 19
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£50.39
1 copies in stock
Qty
Description
This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.
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