Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research
by Taylor & Francis Ltd (Sales)
Title:
Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research
Author:
Taylor & Francis Ltd (Sales)
Format:
Hardback
Number of pages:
326 pages, 20 Tables, black and white; 27 Line drawings, black and white; 18 Halftones, black and wh
Publisher:
Taylor & Francis Ltd (Sales)
ISBN-13:
9780367431426
EAN:
9780367431426
Classifications:
Research and information: general
Weight (g):
764
Dimensions (mm):
177 x 254 x 22
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£160.88
11 copies in stock
Qty
Description
Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures for over two decades, netnography has impacted the research practices of scholars around the world. In this volume, 34 researchers present 19 chapters that examine how they have adapted netnography and what those changes can teach us. Positioned for students and researchers in academic and professional fields, this book examines how we can better use netnographic research to understand the many ways networked technologies affect every element of contemporary business life and consumer existence. Netnography Unlimited provides an unprecedented new look at netnography. From COVID-19 to influencer empathy, gambling and the Dark Web to public relations and the military, AI and more-than-human netnography to video-streaming and auto-netnography, there has never been a wider or deeper treatment of technocultural netnographic research in one volume. Readers will learn what kind of work they can do with netnography and gain an up-to-date understanding of the most pressing issues and opportunities. This book is a must-read for those interested in technology, research methods, and contemporary culture.
Books by Taylor & Francis Ltd (Sales)
A Feminist Glossary of Human Geography
Taylor & Francis Ltd (Sales)
£45.82
The Book of the Thousand and One Nights (Vol 4)
Taylor & Francis Ltd (Sales)
£53.99
William Shakespeare's Othello: A Routledge Study Guide and Sourcebook
Taylor & Francis Ltd (Sales)
£28.79
The Book of the Thousand and One Nights (Vol 3)
Taylor & Francis Ltd (Sales)
£43.19
Liberation Ecologies
Taylor & Francis Ltd (Sales)
£234.00
Security and Post-Conflict Reconstruction : Dealing with Fighters in the Aftermath of War
Taylor & Francis Ltd (Sales)
£70.79
Shakespeare Reproduced : The text in history and ideology
Taylor & Francis Ltd (Sales)
£79.64
Handbook of Peace and Conflict Studies
Taylor & Francis Ltd (Sales)
£65.99
The Book of the Thousand Nights and One Night (Vol 2)
Taylor & Francis Ltd (Sales)
£53.99
Communicating in the Third Space
Taylor & Francis Ltd (Sales)
£67.49
Books under Research and information: general
Design Structure Matrix Methods and Applications
Tyson R. (Associate Professor of Operations Management Browning
£53.04
Decision-Making Under Stress
Lynne Martin
£204.00
Introduction to Research Methods and Data Analysis in Psychology
Gareth Hagger-Johnson
£76.25
Social Work Dissertation: Using Small-Scale Qualitative Methodology
Malcolm Carey
£34.79
Reengineering the Survey of Income and Program Participation
£61.43
Introduction to Qualitative Research Synthesis
Maggi (University of Coventry Savin-Baden
£41.99
Qualitative Research in the Health Sciences : Methodologies, Methods and Processes
Bev Taylor
£62.39
Wiley Encyclopedia of Operations Research and Management Science, 8 Volume Set
John Wiley & Sons Inc
£3,308.34
Research and Fieldwork in Development
Mark Graham
£91.19
Ashgate Research Companion to Black Sociology
Edward V. Wallace
£61.19