Marketing Research Methods
by Jose M. (Universidad Carlos III de Madrid) Vidal-Sanz
Title:
Marketing Research Methods
Author:
Jose M. (Universidad Carlos III de Madrid) Vidal-Sanz
Format:
Paperback
Number of pages:
882 pages, Worked examples or Exercises
Publisher:
Cambridge University Press
ISBN-13:
9781108792691
EAN:
9781108792691
Publication Date:
28/01/2021
Classifications:
Research and information: general
Weight (g):
1974
Dimensions (mm):
189 x 245 x 44
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£68.40
8 copies in stock
Qty
Description
Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.
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