Heirloom Cultures and Heritage Branding
by Valdimar Tr. Hafstein
Title:
Heirloom Cultures and Heritage Branding
Author:
Valdimar Tr. Hafstein
Series (if any):
Elements in Critical Heritage Studies
Edited by:
Jon por Petursson
Format:
Paperback
Number of pages:
75 pages, Worked examples or Exercises
Publisher:
Cambridge University Press
ISBN-13:
9781009530293
EAN:
9781009530293
Classifications:
Museology & heritage studies
Weight (g):
266.96
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£21.60
1 copies in stock
Qty
Description
Heritage branding and heirloom cultures are twin strategies for building brands in global markets. In this Element, the authors analyze these strategies through skyr; a traditional, sour dairy from Iceland. They explore how live microbial cultures in skyr have been 'heritagized' as heirloom cultures to build a brand advantage.
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