Handbook of International Advertising Research
by John Wiley and Sons Ltd
Title:
Handbook of International Advertising Research
Author:
John Wiley and Sons Ltd
Series (if any):
Handbooks in Communication and Media
Edited by:
Cheng, Hong (Ohio University, USA)
Format:
Hardback
Number of pages:
656 pages
Publisher:
John Wiley and Sons Ltd
ISBN-13:
9781444332377
EAN:
9781444332377
Publication Date:
21/03/2014
Classifications:
Research and information: general
Weight (g):
1266
Dimensions (mm):
183 x 254 x 36
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£166.44
1 copies in stock
Qty
Description
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.
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