
Fashion Writing : Journalism and Content Creation
by Josephine Collins
Title:
Fashion Writing : Journalism and Content Creation
Author:
Josephine Collins
Edited by:
Stephen Spear
Format:
Paperback
Number of pages:
192 pages, 70 illustrations
Publisher:
Hachette UK Distribution
ISBN-13:
9781529419955
EAN:
9781529419955
Classifications:
Language: reference and general
Weight (g):
546
Dimensions (mm):
158 x 220 x 17
Publication Country:
United Kingdom
Language:
English
Condition:
New
Description
Fashion writing now enjoys its highest-ever profile as the digital world has multiplied the number of platforms on which it is available. No longer confined to restrictive print schedules or occasional broadcast slots, fashion has become an ever-present content driver. With retailers, brands and designers all in on the act, plus citizen fashion coverage from the social media community, the volume of fashion content has risen beyond any predictions.While influencers monetise their musings - indeed, create successful and influential fashion media and fashion product businesses - traditional magazines and newspapers have expanded their multi-channel fashion content in order to secure more touch points with consumers.Aimed at students on journalism, content creation, media and publishing courses this guide will also appeal to untrained writers who want to develop a more professional approach to their fashion writing.











