Evaluating Public Communication
by Jim Macnamara
Title:
Evaluating Public Communication
Author:
Jim Macnamara
Format:
Paperback
Number of pages:
392 pages, 16 Tables, black and white; 50 Line drawings, black and white; 1 Halftones, black and whi
Publisher:
Taylor & Francis Ltd
ISBN-13:
9781138228580
EAN:
9781138228580
Publication Date:
08/09/2017
Classifications:
Interdisciplinary studies
Weight (g):
746
Dimensions (mm):
156 x 231 x 22
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£55.19
2 copies in stock
Qty
Description
Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.
Books by Jim Macnamara
The 21st Century Media (R)evolution; Emergent Communication Practices, Second Edition
Jim Macnamara
£37.07
Books under Interdisciplinary studies
MODERN STRATEGY P
GRAY
£71.99
Effortless Action: Wu-Wei as Conceptual Metaphor and Spiritual Ideal in Early China
Edward Slingerland
£33.74
1988 Lectures and Memoirs
The British Academy
£156.75
Yalta
S. M. Plokhy
£9.07
Why Africa is poor
Greg Mills
£10.72
Causes and Effects of 20th Century Wars: IB History Print and Online Pack: Oxford IB Diploma Programme
David Smith
£75.22
Politics in the Developing World
£65.99
Economic Development: What Everyone Needs to Know
Marcelo Giugale
£9.07
We Are the Voice of the Grass: Interfaith Peace Activism in Northern Uganda
David A. Hoekema
£30.22
World's Most Prestigious Prize
Geir (Former Director of the Norwegian Nobel Institute Lundestad
£18.14