Dictionary of Marketing
by Charles Doyle
Title:
Dictionary of Marketing
Author:
Charles Doyle
Series (if any):
Oxford Quick Reference
Format:
Paperback
Number of pages:
544 pages, c. 35 line drawings (charts and graphs), 6 tables
Publisher:
Oxford University Press
ISBN-13:
9780198736424
EAN:
9780198736424
Publication Date:
28/04/2016
Classifications:
Encyclopaedias and reference works
Weight (g):
510
Dimensions (mm):
198 x 129 x 33
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£14.43
2 copies in stock
Qty
Description
A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.
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