Dictionary of Marketing Communications
by Norman A.P. Govoni
Title:
Dictionary of Marketing Communications
Author:
Norman A.P. Govoni
Format:
Paperback
Number of pages:
256 pages
Publisher:
SAGE Publications Inc
ISBN-13:
9780761927716
EAN:
9780761927716
Publication Date:
07/10/2003
Classifications:
Encyclopaedias and reference works
Weight (g):
696
Dimensions (mm):
177 x 256 x 18
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£67.50
1 copies in stock
Qty
Description
Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing.
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