Cultural Mediation for Museums: Driving Audience Engagement
Title:
Cultural Mediation for Museums: Driving Audience Engagement
Author:
Series (if any):
Routledge Focus on the Global Creative Economy
Format:
Paperback
Number of pages:
96 pages, 3 Tables, black and white; 12 Line drawings, black and white; 12 Illustrations, black and
Publisher:
Taylor & Francis Ltd (Sales)
ISBN-13:
9781032403700
EAN:
9781032403700
Classifications:
Encyclopaedias and reference works
Weight (g):
280
Dimensions (mm):
138 x 216 x 9
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£32.39
2 copies in stock
Qty
Description
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.
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