City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality
by Maria Cristina Paganoni
Title:
City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality
Author:
Maria Cristina Paganoni
Format:
Hardback
Number of pages:
162 pages, XII, 162 p.
Publisher:
Springer Nature B.V.
ISBN-13:
9781137387950
EAN:
9781137387950
Classifications:
Linguistics
Weight (g):
486
Dimensions (mm):
224 x 141 x 15
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£71.27
1 copies in stock
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Description
This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
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