Brands and Branding: Strategy to Build and Nurture Brands
by Ashita Aggarwal
Title:
Brands and Branding: Strategy to Build and Nurture Brands
Author:
Ashita Aggarwal
Edited by:
Suraj Commuri
Format:
Paperback
Number of pages:
296 pages, 45 Tables, black and white; 11 Line drawings, black and white; 73 Halftones, black and wh
Publisher:
Taylor & Francis Ltd (Sales)
ISBN-13:
9781032600437
EAN:
9781032600437
Classifications:
Interdisciplinary studies
Weight (g):
598
Dimensions (mm):
154 x 233 x 22
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£50.39
1 copies in stock
Qty
Description
The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior and research methods that every brand manager must be familiar with.
Books under Interdisciplinary studies
MODERN STRATEGY P
GRAY
£71.99
Effortless Action: Wu-Wei as Conceptual Metaphor and Spiritual Ideal in Early China
Edward Slingerland
£33.74
1988 Lectures and Memoirs
The British Academy
£156.75
Yalta
S. M. Plokhy
£9.07
Why Africa is poor
Greg Mills
£10.72
Causes and Effects of 20th Century Wars: IB History Print and Online Pack: Oxford IB Diploma Programme
David Smith
£75.22
Politics in the Developing World
Oxford University Press
£65.99
Economic Development: What Everyone Needs to Know
Marcelo Giugale
£9.07
We Are the Voice of the Grass: Interfaith Peace Activism in Northern Uganda
David A. Hoekema
£30.22
World's Most Prestigious Prize
Geir (Former Director of the Norwegian Nobel Institute Lundestad
£18.14