Brand Psychology: The Art and Science of Building Strong Brands
by Laura Busche
Title:
Brand Psychology: The Art and Science of Building Strong Brands
Author:
Laura Busche
Format:
Paperback
Number of pages:
384 pages, 36 Tables, black and white; 6 Line drawings, color; 55 Line drawings, black and white; 7
Publisher:
Taylor & Francis Ltd (Sales)
ISBN-13:
9781032373720
EAN:
9781032373720
Classifications:
Interdisciplinary studies
Weight (g):
718
Dimensions (mm):
154 x 234 x 29
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£46.79
3 copies in stock
Qty
Description
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.
Books under Interdisciplinary studies
MODERN STRATEGY P
GRAY
£71.99
Effortless Action: Wu-Wei as Conceptual Metaphor and Spiritual Ideal in Early China
Edward Slingerland
£33.74
1988 Lectures and Memoirs
The British Academy
£156.75
Yalta
S. M. Plokhy
£9.07
Aid on the Edge of Chaos
Ben (Independent consultant and writer) Ramalingam
£28.79
Causes and Effects of 20th Century Wars: IB History Print and Online Pack: Oxford IB Diploma Programme
David Smith
£75.22
Politics in the Developing World
Oxford University Press
£65.99
Economic Development: What Everyone Needs to Know
Marcelo Giugale
£9.07
We Are the Voice of the Grass: Interfaith Peace Activism in Northern Uganda
David A. Hoekema
£30.22
TIMES QUICK XWORD 24 PB : 100 General Knowledge Puzzles
The Times Mind Games
£6.59