Augmenting Public Relations: An Introduction to AI and Other Technologies for PR
by David Phillips
Title:
Augmenting Public Relations: An Introduction to AI and Other Technologies for PR
Author:
David Phillips
Format:
Paperback
Number of pages:
178 pages, 1 Halftones, color; 1 Illustrations, color
Publisher:
Taylor & Francis Ltd (Sales)
ISBN-13:
9781032826585
EAN:
9781032826585
Classifications:
Interdisciplinary studies
Weight (g):
422
Dimensions (mm):
156 x 235 x 14
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£58.64
2 copies in stock
Qty
Description
Examining a range of new practices for the PR industry, covering both principles and applications, this book will be of great value to students, academics and practitioners alike. It describes the nature of AI and projects its development, offering an introduction to practitioners on how they too can create their own AI tools.
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