An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R
by Ahmad Daryanto
Title:
An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R
Author:
Ahmad Daryanto
Format:
Paperback
Number of pages:
454 pages, 16 Tables, black and white; 281 Halftones, black and white; 281 Illustrations, black and
Publisher:
Taylor & Francis Ltd (Sales)
ISBN-13:
9781032525648
EAN:
9781032525648
Classifications:
Research and information: general
Weight (g):
958
Dimensions (mm):
174 x 246 x 29
Publication Country:
United Kingdom
Language:
English
Condition:
New
Price:£56.39
2 copies in stock
Qty
Description
This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.
Books under Research and information: general
Design Structure Matrix Methods and Applications
Tyson R. (Associate Professor of Operations Management Browning
£53.04
Decision-Making Under Stress
Lynne Martin
£204.00
Introduction to Research Methods and Data Analysis in Psychology
Gareth Hagger-Johnson
£80.90
Social Work Dissertation: Using Small-Scale Qualitative Methodology
Malcolm Carey
£34.79
Reengineering the Survey of Income and Program Participation
£61.43
Elements of Information Theory
Joy A. (IBM T. J. Watson Research Center Thomas
£115.82
Introduction to Qualitative Research Synthesis
Maggi (University of Coventry Savin-Baden
£41.99
Qualitative Research in the Health Sciences : Methodologies, Methods and Processes
Bev Taylor
£62.39
Wiley Encyclopedia of Operations Research and Management Science, 8 Volume Set
£3,308.34
Research and Fieldwork in Development
Mark Graham
£91.19