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‘This Business Has Legs’ – How I Used Infomercial Marketing To Create the $1000,000,000 Thighmaster Exerciser Craze..an Ent Advent Story

Author: P Bieler

SKU: 9780471147497 Category:
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Description

“Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission. ” –Paul B.

Additional information

Weight 336 g
Author

P Bieler

Publisher

John Wiley & Sons Inc

Binding

Paperback / softback

ISBN-10

0471147494

Dimensions

233 x 156 x 14

Language

English

Country of Pub

United States

Book Condition

New

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