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The Creation of an Avant-Garde Brand

Author: Jens Pohlmann

SKU: 9781800798922 Category:

£48.94

930 in stock

Description

This book examines how the author Heiner Müller adopted branding strategies to present himself in the public sphere, investigating the impact that this had on his public persona. This study analyzes the self-presentation and promotion of an adversarial author who drew on the ideals of the avant-garde and the artistic critique of capitalism.

Additional information

Weight 310 g
Publisher
binding

Paperback / softback

extent

198

isbn10

180079892X

dimensions

152 x 230 x 14

language
country_of_pub

United Kingdom

published

20230830

book_condition

New

notes

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