Manga in America

Author: Casey (Lecturer in Publishing and Digital Media Brienza

SKU: 9781472595874 Categories: ,
Quantity Discount Offer
Buy any 2 books Get 5% Off 5%
Buy any 3 books Get 7% Off 7%
Buy any 4 or more books Get 10% Off 10%
Sale!

£24.49

Out of stock

Description

Japanese manga comic books have attracted a devoted global following. In the popular press manga is said to have “invaded” and “conquered” the United States, and its success is held up as a quintessential example of the globalization of popular culture challenging American hegemony in the twenty-first century. In Manga in America – the first ever book-length study of the history, structure, and practices of the American manga publishing industry – Casey Brienza explodes this assumption. Drawing on extensive field research and interviews with industry insiders about licensing deals, processes of translation, adaptation, and marketing, new digital publishing and distribution models, and more, Brienza shows that the transnational production of culture is an active, labor-intensive, and oft-contested process of “domestication.” Ultimately, Manga in America argues that the domestication of manga reinforces the very same imbalances of national power that might otherwise seem to have been transformed by it and that the success of Japanese manga in the United States actually serves to make manga everywhere more American.show more

Additional information

Author

Casey (Lecturer in Publishing and Digital Media Brienza

Publisher

Bloomsbury Publishing PLC

Binding

Paperback / softback

ISBN-10

1472595874

Dimensions

160 x 235 x 13

Language

English

Country of Pub

United Kingdom

Book Condition

New

Notes

26 b/w figures

Reviews

There are no reviews yet.

Be the first to review “Manga in America”